Greenville, SC

A Tastefully Tantalizing Experience

More than just the quaint southern host city of euphoria, Greenville has slowly established itself as an important part of the culinary world and is filled with experiences for all types of travelers. Between tastings and wine pairings, be sure to explore all that Greenville has to offer.

Start Planning for euphoria 2020

September 17th-20th

Where to Stay

Rest easy in one of euphoria’s partner hotels during the festival weekend. Enjoy the convenience of a bundled hotel and ticket package or reserve your room separately.

Residence Inn Downtown Greenville
SpringHill Suites of Downtown Greenville
The Westin Poinsett
Homewood Suites of Downtown Greenville
Home2Suites Downtown Greenville

Hotel & Ticket Packages

Enjoy one of our amazing package deals that bundle tickets and accommodations to experience the best that euphoria and Greenville have to offer. Hotel & Ticket Packages to be announced in April!

Where to Park

Parking lots/garages are located throughout downtown Greenville and surrounding areas. We will also note specific lots or garages in each of the event FAQ’s which are emailed to our ticket purchasers prior to the event date.

Find a Parking Garage

Don’t want the hassle of parking? Become a VIP and take advantage of Lexus Transportation to and from euphoria events.

Learn More

What to Explore

Our city is peppered with mini adventures, unique sights, and one-of-a-kind experiences. Whether you’ve read about Greenville in the New York Times or haven’t heard of us before, here are some lists of must-dos and must-sees.


Come experience the heart of our vibrant and energized city.


Eat & Sip

Named the “Next Best Foodie Town” for a reason.



Greenville is always serving up one great performance after another.



Our backyard is made up of lakes, parks, a 20-mile bike trail and more, so make some time to explore.


Explore Like a Local

View Greenville through the eyes of our Insiders.

I love the many adventures that Greenville offers! I enjoy studying at the cozy coffee shops, family bike riding on the Swamp Rabbit trail, and Saturday mornings strolling through the farmers market. Our beautiful downtown provides endless options for a perfect night out. There's incredible cuisine, drinks, and live music around every corner.

Adriana Brooks@plentifulbites

My favorite thing about Greenville is our beautiful downtown. I love taking my dog Hazel for walks in Falls Park, stopping at The Chocolate Moose to get a cookie or ice cream at Spill the Beans, and dining al fresco at the numerous restaurants lining Main Street.

Christen Clinkscales@christeneats

As a Charlotte resident, I love coming home to Greenville to attend shows at the Peace Center. I already have my eye on Aladdin next February! I also love exploring the city's restaurant scene when I'm in town. I finally experienced Jianna last spring and can't stop thinking about it.

Allie Papajohn@eatdrinkclt

My favorite things to do around Greenville? Ride a bike to brunch, parous the stacks at Joe’s Place or M. Judson, and of course—grabbing a drink at some of the amazing outdoor patios around town—Jianna, Foxcroft, Passerelle, and more.

Cara Sinicropi@mirrorsandmimosas

I love Greenville for its charm and people. It’s got the warmth of a small town and the energy of a big city! A must do when visiting Greenville is a Sunday brunch downtown, and a stroll in Cleveland Park.

Tyler Center@guysguidegvl

My favorite thing to do around Greenville is EAT! I love the booming food scene, it's truly a foodie's dream town!

Mandy Malarik@hubcitytopknot

Fringe Events

Fun, funky and, often thrifty, there will be something for everyone!

What is a fringe event?

We’ve joined forces with some of our amazing partners to ensure that you have the ultimate foodie experience. From a pit master boxing a cheesemaker to pop-up dinners and a power picnic, there will be food- or drink-related happenings that are not official euphoria ticketed events occurring throughout the festival weekend!

Make sure you check back for all of this year’s fringe events!

All of the excitement will be announced in August 2020.


When does the festival take place?

The festival is held annually the 3rd weekend of September. The 14th year of the festival will be held September 19-22, 2019.


Tickets can be purchased on our Schedule & Tickets page beginning April 28th at 2:00pm. Tickets typically sell-out several weeks before the event, so buy early!

Problems with processing your request? Feel free to call 864-233-5663 with questions. We are open 9AM-5PM Monday-Friday. You can also live chat with our official ticketing company, SquadUp, by clicking on the chat box located at the bottom right corner of your screen.

What does euphoria benefit?

euphoria is organized and presented by Local Boys Do Good (“LBDG”), a non-profit organization exempt from taxation under Section 501(c)(3) of the Internal Revenue Code. Proceeds from euphoria are distributed by LBDG through direct grants to charitable organizations – mostly in upstate South Carolina – that focus on providing sustenance to those in need (food, hunger, and health), educating (through music, performing arts, or otherwise), or supporting children. We are also proud to say that in 2018 the 4-day festival created a local economic impact of $3.8 million.

See our Community Impact page for this year’s grant recipients and more information on our annual economic impact.

Are kids or pets allowed at events?

All events are 21 and older (no exceptions, even for infants in strollers/carriers) except for the Sunday Brunch. This is a great event for families and children of all ages. The brunch offers a children’s price as well.

While we love animals, pets are not permitted at our events. Service animals are the only exception.

Where is the best place to stay during the festival?

There are several hotel + ticket packages available, and information on other downtown hotels can be found on the Plan Your euphoria page under “Accommodations”.

Where is the most up-to-date information about the festival?

The latest festival info can be found on our website, by signing up for our monthly newsletter at the bottom of this page, or by following us on social media.

What do I do if I have a food allergy or dietary restriction?

When buying tickets for seated Lunch & Learns and Guest Chef Dinners, you will be asked if you have any food allergies. The host restaurant will contact you directly prior to the event to discuss your request. The chefs at these events will do their best to accommodate your special dietary needs, but we emphasize this is only a request.

All other events are not able to accommodate any special dietary needs or food allergies. We will try our best to offer gluten-free and vegan options at all of our events, but there is no guarantee, unfortunately.

Do you have a lost and found?

Yes. Please check at the entrance of each event. You may also call our office at 864-233-5663 the week after the event to inquire about any lost items.

What items are prohibited at events?



Camping chairs

Smoking and vaping

Weapons of any kind, including firearms, knives, blunt objects, chemical weapons, etc.

Infants and Strollers (with the exception of Sunday Brunch: Fired Up!)

Outside Alcohol

Masks or other items that cover the face

Professional cameras (with the exception of those with euphoria Photography, Videography and Media Badges)


Where do I park?

You will receive an event specific FAQ email prior to the date with parking details. However, please do not drink and drive. We suggest using ride-share companies or a designated driver. You can also see our parking section, on the Plan Your euphoria page, for public parking garages if you do plan to drive.

What is your animal policy?

No animals are permitted on the event properties with the exception of a service, guide, or signal dog, or other animal individually trained to provide assistance to an individual with a disability.

Do you have a bag policy?

Yes! Any bags over 12×12″ will be checked at all Signature Events.

Will events be impacted by COVID-19?

The City of Greenville recently announced that all city-wide events will be postponed or cancelled through May 10. With this change, we are forced to cancel our ticket launch event, Roast & Toast. At this time, we do not plan to postpone the event. If you purchased tickets for the event, check your email regarding your options. Please continue to check back for updates, as we fully intend to continue with all planned festivities once the ban is lifted.

The safety of our guests and participants continues to be our number one priority.  According to public health officials, individuals should take daily precautions including getting the flu vaccine, washing your hands for at least 20 seconds, and covering your cough.

During all of our events, we will implement additional handwashing and hand-sanitizing stations and will also stress necessary precautions to all our food & beverage participants. We encourage guests, volunteers, and participants to not attend events if they are experiencing COVID-19 symptoms, which include a cough, high temperature and shortness of breath. Individuals over the age of 60 and/or those with an underlying respiratory issue, are asked to carefully weigh the decision of attending events with many attendees.


What’s included in the ticket price for events?

All tickets are all-inclusive. All food, beverages, and entertainment are included in your ticket price. Feast by the Field on Saturday is the only event where you may purchase additional artisan market items if you would like.

Do you offer a discounted ticket price for designated drivers?

Since all of our tickets are all-inclusive, we do not offer discounted tickets. However, we do have delicious mocktails offered at all of our signature events.

Are there assigned seats for events?

Most events have select, open seating with the exception of Guest Chef Dinners, Sunday Supper and Lunch & Learns.

What is the process for receiving tickets once they are ordered?

Each ticket holder will receive a confirmation email within 15 minutes after the order is placed, with your tickets attached.  If using the SquadUp app, you can save your tickets to Apple wallet or passbook.

Can you scan my ticket directly from my phone?

Yes! We can scan your ticket directly from your smartphone, alleviating the need to print your ticket. Please be sure to have your tickets pulled up on your email or by using the SquadUp app prior to checking in. If it is a daytime event, it is helpful to fully turn up the brightness on your phone.

How do I reprint my ticket?

You can reprint your ticket by clicking the link on your original confirmation email and following the instructions given.

Are tickets refundable?

Tickets are non-refundable and non-transferable between events. All events will take place rain or shine and event details are subject to change. If you purchased tickets and would like to sell your tickets for any reason, you may visit our FaceBook Ticket Exchange page. However, please note, that there is no guarantee that you can sell your tickets. More detailed information about this process can be found on the FaceBook Ticket Exchange page.

What happens if the event is canceled due to inclement weather?

The Festival accepts no responsibility, financial or otherwise, for event cancellation or interruption because of inclement weather or other acts beyond its control. Festival does not refund for cancellation due to inclement weather or other acts beyond its control. We encourage you to purchase the optional Ticket Guardian insurance if you are concerned about inclement weather cancellations.

Will an event sell out?

Tickets typically sell-out several weeks before the event, so buy early! If an event is sold out, you may visit euphoria’s Ticket Exchange on Facebook to check if any tickets are being sold from guests that are unable to attend.

Problems with processing your request?

Chat with SquadUp via the chat-box located in the bottom right-hand corner of this site.

Can you customize one of your hotel & ticket packages?

Possibly! Feel free to email us your desired package to [email protected] We will certainly try our best to accommodate your request if packages are still available.

Are tickets transferable?

Absolutely! If you purchased one of our general admission tickets or VIP packages, you may transfer the name on the tickets by signing into your account on We highly encourage you to transfer tickets if you will no longer be attending so that the correct person’s name is attached to that ticket.