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euphoria leaves visitors with a

Taste for Greenville

It’s no secret that our once-quaint little city has boiled over in popularity over the last decade. This record-breaking growth is due, in part, to the Upstate’s booming arts and culinary scene.

Since 2006, we’ve had the privilege of welcoming thousands of first-timers to Greenville each September. We’re honored that euphoria has given so many people their first taste of all the things that make the Upstate so enchanting, and we’re excited that these visitors will choose to return to our city for years to come.

2022 Festival Recap
Economic Impact in 2022
events throughout the year
tickets distributed
states (+ US Virgin Islands) represented
of tickets purchased by tourists
of tickets purchased by first-timers

Infusing the Flavors of euphoria

into the greenville community

euphoria’s mission has always been to promote tourism in Greenville by creating a destination event for food, wine, and music lovers across the country. However, we also understand the importance of investing in our community. To make sure we’re fulfilling our mission, proceeds from euphoria are distributed in the form of direct grants by our 501(c)(3) organization, Local Boys Do Good (LBDG), to deserving Upstate charities.

euphoria’s charitable partners

All grants distributed by LBDG on behalf of euphoria must go toward initiatives that support sustenance to those in need (specifically as it relates to food that sustains life or health), educates through music or performing arts, or those that aid children.

The 2023 Grant Applications are now open! Please thoroughly review the LBDG Grant Funding Guidelines prior to applying. The application must be completed in its entirety by Wednesday, March 15 at 8:00pm.

apply now
In 2022, we were proud to partner with four incredibly deserving local organizations:
courtesy of euphoria’s producer circle members

In Kindermusik classes, children are introduced to new concepts and topics that help them gain a better understanding of themselves and the world around them. The program provides social-emotional stability, exercise and movement, and language and literacy benefits as well. Music is especially beneficial to the at risk population, developmentally delayed, abused and neglected young children, served at A Child’s Haven.

The project impacts many of CHI’s offerings: short-term culinary industry job training in support of the local restaurant/hospitality industry; culinary summer camps for high school students; Lifestyle Medicine courses for medical students; and supplemental culinary education for West Greenville School students. Students learn valuable life skills, healthy eating habits, and gain job skills through hands-on culinary training.

FoodShare Greenville is combating healthy food insecurity by providing fresh produce at a deeply discounted rate for those who lack access to affordable, fresh produce. The program not only provides fresh produce, but educates and empowers customers with healthy and budget-friendly recipes for the whole family.

Funding will help mitigate the cost that Meyer Center currently incurs to provide daily snacks for students. The support means that more dollars go directly to the lifechanging therapies and special education services children receive while at the Meyer Center.

Connect For Good

In Q4 of 2020, euphoria was awarded a grant for $965,000 from the Greenville County CARES Act to support Connect for Good GVL, a program which helps to fight food insecurity and support local independent restaurants. 

Benefits of the program include:

  • Over 30 organizations in the community received meals to distribute to those in need or to our first responders who have been on the frontline the duration of COVID-19
  • 20+ local independent restaurants received financial support for both food and labor costs, ensuring a workforce that was needed to execute the meals
  • Over 90,000 meals distributed throughout the Upstate community
  • Use of collective resources to partner together for the better good of our community

Healthy Lunchtime Throwdown

euphoria partners with Greenville County Schools to host the Healthy Lunchtime Throwdown—a friendly cooking competition between aspiring young chefs. During the competition, 4 selected participants are paired with a Michelin-Starred chef who acts as their sous chef at the head-to-head cook-off. The winning recipe will be added to the Greenville County School menu rotation for that school year.

During euphoria2022, Bethany Wojeck of Greenville High School presented her Kimchi Grilled Cheese with Bacon alongside 2-star Michelin Chef Suyoung Park and wowed the judges at the sixth annual Healthy Lunchtime Throwdown–taking home the win!