euphoria leaves visitors with a

Taste for Greenville

It’s no secret that our once-quaint little city has boiled over in popularity over the last decade. This record-breaking growth is due, in part, to the Upstate’s booming arts and culinary scene.

Since 2006, we’ve had the privilege of welcoming thousands of first-timers to Greenville each September. We’re honored that euphoria has given so many people their first taste of all the things that make the Upstate so enchanting, and we’re excited that these visitors will choose to return to our city for years to come.

2019 Festival Recap
Million Economic Impact in 2018
average spend per person
tickets distributed
states (+ US Virgin Islands) represented
of tickets purchased by tourists
of tickets purchased by first-timers

Infusing the Flavors of euphoria

into the greenville community

euphoria’s mission has always been to promote tourism in Greenville by creating a destination event for food, wine, and music lovers across the country. However, we also understand the importance of investing in our community. To make sure we’re fulfilling our mission, proceeds from euphoria are distributed in the form of direct grants by our 501(c)(3) organization, Local Boys Do Good (LBDG), to deserving Upstate charities.

euphoria’s charitable partners

All grants distributed by LBDG on behalf of euphoria must go toward initiatives that help support hunger or health needs, education through music or performing arts, or those that aid children. The 2020 grant application is now closed.

In 2019, we were proud to partner with three incredibly deserving local organizations:

The SC School for the Deaf and the Blind offers a top-quality, special education environment for students who are deaf and/or blind. In addition to serving more than 250 students at its Spartanburg campus, the SC School for the Deaf and the Blind has helped more than 1,400 students statewide through outreach programs. euphoria is proud to partner with the school’s nonprofit arm, the SCSDB Foundation, to help supplement state and federal funding. All contributions will go toward offsetting the high costs associated with advanced instructional programs, technologies and equipment, and personal student needs.

The Greenville Tech Foundation exists separately from Greenville Technical College itself, but operates for the benefit of the college. The foundation is a 501(c)(3) nonprofit organization that helps ensure that Greenville Technical College is able to provide a quality education at a reasonable cost. euphoria proceeds will help fund scholarships for middle school students to participate in the Adventure TECH camps throughout the summer.  Adventure TECH camps aim to inspire learning and educate campers on the importance of continuing their education. The Culinary camps assist campers in identifying pathways toward careers in the hospitality field, specifically in the culinary arena.

Legacy Early College serves over 1400 K5 through 12th grade scholars in West Greenville with a three-tiered educational model built upon Academic Excellence, Physical Education, and Superior Nutrition. Supported by this model, Legacy’s educational vision is to see each scholar “to and through college.” euphoria’s grant will support the school’s purchase of sound and stage equipment for its growing Fine Arts Program. Each academic year, Legacy’s Fine Arts Program provides some of Greenville’s most historically underserved scholars with high-quality artistic experiences and training. Today, Legacy’s Fine Arts Program includes Musical Theater, Dance, and Strings Departments.

Healthy Lunchtime Throwdown

euphoria partners with Greenville County Schools to host the Healthy Lunchtime Throwdown- a friendly cooking competition between aspiring young chefs. During the competition, our 4 selected participants are paired with a Michelin-Starred chef who acts as their sous chef at the head-to-head cook-off at euphoria’s Sunday Brunch: Fired Up!. The winning recipe will be added to the Greenville County School menu rotation for that school year.

Nathaniel Kingdom of Donaldson Career Center presented his Banh Mi Chicken Sandwich recipe alongside 3-star Michelin chef Curtis Duffy and wowed the judges at the fifth annual Healthy Lunchtime Throwdown – taking home a win!