euphoria leaves visitors with a

Taste for Greenville

It’s no secret that our once-quaint little city has boiled over in popularity over the last decade. This record-breaking growth is due, in part, to the Upstate’s booming arts and culinary scene.

Since 2006, we’ve had the privilege of welcoming thousands of first-timers to Greenville each September. We’re honored that euphoria has given so many people their first taste of all the things that make the Upstate so enchanting, and we’re excited that these visitors will choose to return to our city for years to come.

2021 Festival Recap
Economic Impact in 2018
events throughout the year
tickets distributed
states (+ US Virgin Islands) represented
of tickets purchased by tourists
of tickets purchased by first-timers

Infusing the Flavors of euphoria

into the greenville community

euphoria’s mission has always been to promote tourism in Greenville by creating a destination event for food, wine, and music lovers across the country. However, we also understand the importance of investing in our community. To make sure we’re fulfilling our mission, proceeds from euphoria are distributed in the form of direct grants by our 501(c)(3) organization, Local Boys Do Good (LBDG), to deserving Upstate charities.

euphoria’s charitable partners

All grants distributed by LBDG on behalf of euphoria must go toward initiatives that help support hunger or health needs, education through music or performing arts, or those that aid children. The 2022 grant application will open in February.

In 2021,  we were proud to partner with two incredibly deserving local organizations:

We are excited to award $16,400 to Mill Village Farms, courtesy of our 2021 Producers Circle members! These funds will support their “Fresh Out of the Box” project, which is a virtual community cooking class utilizing the fresh fruits and vegetables included in FoodShare family food boxes. The virtual community cooking show celebrates local minority owned restaurants by hosting their chefs to teach community members how to cook accessible, healthy, and culturally-relevant recipes with the ingredients received in that week’s FoodShare Box.

OnTrack Greenville is one of United Way of Greenville’s community initiatives, designed to ensure middle school students stay on track toward high school graduation and post-secondary success. The program serves more than 4000 students in Greenville County’s most vulnerable schools. With euphoria’s support, the project will continue to deepen the assistance provided to students by exposing them to the arts, enhancing their attitudes towards school, improving the social/emotional well-being of students, providing them with a positive outlet, and enhancing their abilities and interests in the arts.

Connect For Good

In Q4 of 2020, euphoria was awarded a grant for $965,000 from the Greenville County CARES Act to support Connect for Good GVL, a program which helps to fight food insecurity and support local independent restaurants. 

Benefits of the program include:

  • Over 30 organizations in the community received meals to distribute to those in need or to our first responders who have been on the frontline the duration of COVID-19
  • 20+ local independent restaurants received financial support for both food and labor costs, ensuring a workforce that was needed to execute the meals
  • Over 90,000 meals distributed throughout the Upstate community
  • Use of collective resources to partner together for the better good of our community

Healthy Lunchtime Throwdown

euphoria partners with Greenville County Schools to host the Healthy Lunchtime Throwdown- a friendly cooking competition between aspiring young chefs. During the competition, our 4 selected participants are paired with a Michelin-Starred chef who acts as their sous chef at the head-to-head cook-off. The winning recipe will be added to the Greenville County School menu rotation for that school year. The competition will return during euphoria2022.

In 2019, Nathaniel Kingdom of Donaldson Career Center presented his Banh Mi Chicken Sandwich recipe alongside 3-star Michelin chef Curtis Duffy and wowed the judges at the fifth annual Healthy Lunchtime Throwdown – taking home a win!