euphoria leaves visitors with a

Taste for Greenville

It’s no secret that our once-quaint little city has boiled over in popularity over the last decade. This record-breaking growth is due, in part, to the Upstate’s booming arts and culinary scene.

Since 2006, we’ve had the privilege of welcoming thousands of first-timers to Greenville each September. We’re honored that euphoria has given so many people their first taste of all the things that make the Upstate so enchanting, and we’re excited that these visitors will choose to return to our city for years to come.

2019 Festival Recap
Million Economic Impact in 2018
average spend per person
tickets distributed
states (+ US Virgin Islands) represented
of tickets purchased by tourists
of tickets purchased by first-timers

Infusing the Flavors of euphoria

into the greenville community

euphoria’s mission has always been to promote tourism in Greenville by creating a destination event for food, wine, and music lovers across the country. However, we also understand the importance of investing in our community. To make sure we’re fulfilling our mission, proceeds from euphoria are distributed in the form of direct grants by our 501(c)(3) organization, Local Boys Do Good (LBDG), to deserving Upstate charities.

euphoria’s charitable partners

All grants distributed by LBDG on behalf of euphoria must go toward initiatives that help support hunger or health needs, education through music or performing arts, or those that aid children. The 2021 grant application is now open!

In 2020,  we were proud to partner with two incredibly deserving local organizations:

What began as a dream in Dr. Meyer’s heart has grown over the years to become an indispensable part of the Greenville community. The Meyer Center continues to grow and innovate, providing critical educational and therapeutic services to special needs children. It is a testament to Dr. Meyer’s vision—as well as to the support of the Greenville community—that the Meyer Center continues to help so many wonderful children reach their potential.

euphoria made a donation this year to Meyer Center for Special Children in honor of the festival’s 15th anniversary, as well as co-founder Edwin McCain’s 50th birthday fundraiser.

United Ministries serves and empowers those on the transformative journey to self-sufficiency. Our vision is a community working together to ensure that everyone has the opportunity to thrive in Greenville.

euphoria presented a grant to United Ministries Interfaith Hospitality Network for the “Fresh Food for Families” project, which will provide local produce for 20-25 homeless families for an entire year. The produce boxes will be purchased from Mill Village Farms, and delivered biweekly to families in emergency shelters and longer-term interim housing. This grant was made possible by euphoria’s Producers Circle members, as their donations were earmarked specifically for this initiative. Since the money will be used to purchase produce from Mill Village Farms, this grant is helping two local organizations at the same time. THAT is what community is all about!

Connect For Good

In Q4 of 2020, euphoria was awarded a grant for $965,000 from the Greenville County CARES Act to support Connect for Good GVL, a program which helps to fight food insecurity and support local independent restaurants. 

Benefits of the program include:

  • Over 30 organizations in the community received meals to distribute to those in need or to our first responders who have been on the frontline the duration of COVID-19
  • 20+ local independent restaurants received financial support for both food and labor costs, ensuring a workforce that was needed to execute the meals
  • Over 90,000 meals distributed throughout the Upstate community
  • Use of collective resources to partner together for the better good of our community

We are a community event, and our community needs us now more than ever.

euphoria is community. You are euphoria.


Healthy Lunchtime Throwdown

euphoria partners with Greenville County Schools to host the Healthy Lunchtime Throwdown- a friendly cooking competition between aspiring young chefs. During the competition, our 4 selected participants are paired with a Michelin-Starred chef who acts as their sous chef at the head-to-head cook-off at euphoria’s Sunday Brunch: Fired Up!. The winning recipe will be added to the Greenville County School menu rotation for that school year.

Nathaniel Kingdom of Donaldson Career Center presented his Banh Mi Chicken Sandwich recipe alongside 3-star Michelin chef Curtis Duffy and wowed the judges at the fifth annual Healthy Lunchtime Throwdown – taking home a win!