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euphoria leaves visitors with a

Taste for Greenville

It’s no secret that our once-quaint little city has boiled over in popularity over the last decade. This record-breaking growth is due, in part, to the Upstate’s booming arts and culinary scene.

Since 2006, we’ve had the privilege of welcoming thousands of first-timers to Greenville each September. We’re honored that euphoria has given so many people their first taste of all the things that make the Upstate so enchanting, and we’re excited that these visitors will choose to return to our city for years to come.

2022 Festival Recap
Economic Impact in 2022
events throughout the year
tickets distributed
states represented
of tickets purchased by tourists
of tickets purchased by first-timers

Infusing the Flavors of euphoria

into the greenville community

euphoria’s mission has always been to promote tourism in Greenville by creating a destination event for food, wine, and music lovers across the country. However, we also understand the importance of investing in our community. To make sure we’re fulfilling our mission, proceeds from euphoria are distributed in the form of direct grants by our 501(c)(3) organization, Local Boys Do Good (LBDG), to deserving Upstate charities.

euphoria’s charitable partners

All grants distributed by LBDG on behalf of euphoria must go toward initiatives that support sustenance to those in need (specifically as it relates to food that sustains life or health), educates through music or performing arts, or those that aid children.

The 2024 Grant Applications will be available in early spring next year. Please check back then for the latest updates.

In 2023, we are proud to partner with SEVEN incredibly deserving local organizations:

Through financial support and a network of community resources, Giving Kitchen provides emergency assistance to food service workers (restaurants, catering, concessions, food trucks, cafeterias, bars, and taprooms) & their families facing unanticipated crises in Upstate South Carolina.

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Children attending summer and afterschool programs in high-need areas receive one full meal and one nutritious snack each day through the Cooking for Kids program. Children’s success in school and life outcomes are negatively impacted by hunger. Furthermore, the program aims to alleviate some of the financial stress families are under. 

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Through this project, culinary camp scholarships will be provided to students from lower-income families interested in culinary careers to participate in a hands-on culinary camp at the Truist Culinary & Hospitality Innovation Center. Scholarships will be awarded for summer camps, weekend pop-up camps, and spring break camps. 

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Kindermusik classes assist children in building a better understanding of themselves and the world around them by introducing them to new concepts and topics. It provides exercise, movement, and language and literacy benefits, as well as social-emotional stability. Children at Serenity Place who are at risk, developmentally delayed, abused or neglected, will greatly benefit from music. 

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The Walt’s Waltz Painting Mental Health Workshops combine mental health discussion with visual arts through our Arts Integration Initiative. The workshop encourages students to express their feelings of anxiety and depression through painting. The overall goal is to see how physical and mental health are viewed through the same lens of compassion and fair mindedness which contributes to the empowerment and care for all of humanity.

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courtesy of euphoria’s producers circle members

In order to prevent food waste and provide financial stability to regional farmers, Feed & Seed freezes, dries, dehydrates and flash freezes products, which helps preserve all the flavor and nutritional value. Using freeze drying creates a stable product that can be used in Meals on Wheels boxes and for FoodshareSC.

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The SmartARTS program is a collaboration between the Greenville County Schools and the Metropolitan Arts Center. Through the integration of the arts into all areas of education, students, artists, and teachers are able to gain deeper knowledge and self-awareness. As a result of innovative work, many students have become academic and behavioral success stories.

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Connect For Good

In Q4 of 2020, euphoria was awarded a grant for $965,000 from the Greenville County CARES Act to support Connect for Good GVL, a program which helps to fight food insecurity and support local independent restaurants. 

Benefits of the program include:

  • Over 30 organizations in the community received meals to distribute to those in need or to our first responders who have been on the frontline the duration of COVID-19
  • 20+ local independent restaurants received financial support for both food and labor costs, ensuring a workforce that was needed to execute the meals
  • Over 90,000 meals distributed throughout the Upstate community
  • Use of collective resources to partner together for the better good of our community

Healthy Lunchtime Throwdown

euphoria partners with Greenville County Schools to host the Healthy Lunchtime Throwdown—a friendly cooking competition between aspiring young chefs. During the competition, 4 selected participants are paired with a Michelin-Starred chef who acts as their sous chef at the head-to-head cook-off. The winning recipe will be added to the Greenville County School menu rotation for that school year.

During euphoria2023, Sawyer Koon of Golden Strip Career Center presented his Sweet & Sour Grilled Chicken Poke Bowl alongside 1-star Michelin Chef Charlie Mitchell and wowed the judges at the seventh annual Healthy Lunchtime Throwdown–taking home the win!