Greenville, SC

A Tastefully Tantalizing Experience

More than just the quaint southern host city of euphoria, Greenville has slowly established itself as an important part of the culinary world and is filled with experiences for all types of travelers. Between tastings and wine pairings, be sure to explore all that Greenville has to offer.

Start Planning for euphoria 2021

September 16th-19th

Where to Stay

Rest easy in one of euphoria’s partner hotels during the festival weekend. Enjoy the convenience of a bundled hotel and ticket package or reserve your room separately.

Residence Inn Downtown Greenville
SpringHill Suites of Downtown Greenville
The Westin Poinsett
Homewood Suites of Downtown Greenville
Home2Suites Downtown Greenville
Hotel Domestique
Hyatt Place Downtown

Hotel & Ticket Packages

Enjoy one of our amazing package deals that bundle tickets and accommodations to experience the best that euphoria and Greenville have to offer.

Check out our Hotel & Ticket Packages for the best value

Where to Park

Parking lots/garages are located throughout downtown Greenville and surrounding areas. We will also note specific lots or garages in each of the event FAQ’s which are emailed to our ticket purchasers prior to the event date.

Find a Parking Garage

Don’t want the hassle of parking? Become a VIP and take advantage of Lexus Transportation to and from euphoria events.

Learn More

What to Explore

Our city is peppered with mini adventures, unique sights, and one-of-a-kind experiences. Whether you’ve read about Greenville in the New York Times or haven’t heard of us before, here are some lists of must-dos and must-sees.


Come experience the heart of our vibrant and energized city.


Eat & Sip

Named the “Next Best Foodie Town” for a reason.



Greenville is always serving up one great performance after another.



Our backyard is made up of lakes, parks, a 20-mile bike trail and more, so make some time to explore.


Explore Like a Local

View Greenville through the eyes of our Insiders.

I love the many adventures that Greenville offers! I enjoy studying at the cozy coffee shops, family bike riding on the Swamp Rabbit trail, and Saturday mornings strolling through the farmers market. Our beautiful downtown provides endless options for a perfect night out. There's incredible cuisine, drinks, and live music around every corner.

Adriana Brooks@plentifulbites

Greenville has become more "home" to me than where I grew up. The farmers market and brunch is my favorite way to start the weekend. My ideal day would involve a bike ride on the Swamp Rabbit Trail, catching a Drive game, getting lost in books at M. Judson, then enjoying an amazing meal on Jianna's patio.

Courtney Fillner@thelocal.greenville

I love Greenville for its charm and people. It’s got the warmth of a small town and the energy of a big city! A must do when visiting Greenville is a Sunday brunch downtown, and a stroll in Cleveland Park.

Tyler Center@guysguidegvl

Native of Greenville, there are so many things to list as a favorite! Some of my favorite places would include enjoying a “Sunday Funday” with my friends at Up On the Roof surrounded by bottomless mimosas, catching up with friends over a nice cup of coffee at Spill the Beans, finding a quiet corner at Coffee Underground to study while enjoying their amazing strawberry cake, taking a peaceful night stroll on the bridge in Falls Park, grabbing dinner on a Friday night from The Pasta Addict at GatherGVL, and having a nice date night at Jianna.

Marcus Tatemarcus_tiger

Greenville is a hidden gem and I've loved sharing my experiences with friends and family in Charlotte. Recently, I brought my mom to explore the downtown area for a day trip. We stopped at Coffee Underground for my favorite Chai Latte, shopped at local boutiques, walked Falls Park on the Reedy, and the exquisite downtown dining options are endless, it makes it so hard to choose where to go.

Morgon Conroy@sliceofclt

Fringe Events

Fun, funky and, often thrifty, there will be something for everyone!

What is a fringe event?

We’ve joined forces with some of our amazing partners to ensure that you have the ultimate foodie experience. From a pit master boxing a cheesemaker to pop-up dinners and a power picnic, there will be food- or drink-related happenings that are not official euphoria ticketed events occurring throughout the festival weekend!

Check back next September for the 2021 Fringe Events!


What protocols will be in place for all events?

We will be meeting or exceeding all recommendations from both the CDC and South Carolina DHEC. If you purchase a ticket to an event, you will receive event-specific FAQs via email that will have the protocols & procedures in place for the event(s) you purchased a ticket to.

euphoria will be hosting quite a few smaller, seated gatherings like lunches, guest chef dinners and classrooms this year. Larger events will be held outdoors when possible, and capacity limits will be well below the maximum for each venue. Organizers will monitor the COVID situation over the next several months and update protocols accordingly, to ensure a safe event for everyone involved.

We ask that you do not attend the event if you have a fever, persistent cough, have been exposed to someone with COVID-19 and have not been tested yourself, are awaiting a COVID-19 test result, or are not feeling well. 

When does the festival take place?

The festival is held annually the 3rd weekend of September. The 16th year of the festival will be held September 16-19, 2021.


Stay updated on the 2021 festival by frequently checking our website or signing up for our e-blasts!


Tickets can be purchased on our Schedule page. Tickets typically sell-out several weeks before the event, so buy early!

Problems with processing your request? Feel free to call 864-617-0231 with questions. We are open 9AM-5PM Monday-Friday. You can also live chat with our official ticketing company, SquadUp, by clicking on the chat box located at the bottom right corner of your screen.


We hope that you understand that we had to revamp most events this year given the current situation related to COVID-19. Unfortunately, that means shifting a few things around so that we can better implement protocols and procedures as recommended, which ultimately eliminates all of our Signature Events. We’re hopeful that these events will return in the future. 

What does euphoria benefit?

euphoria is organized and presented by Local Boys Do Good (“LBDG”), a non-profit organization exempt from taxation under Section 501(c)(3) of the Internal Revenue Code. Proceeds from euphoria are distributed by LBDG through direct grants to charitable organizations – mostly in upstate South Carolina – that focus on providing sustenance to those in need (food, hunger, and health), educating (through music, performing arts, or otherwise), or supporting children. We are also proud to say that in 2018 the 4-day festival created a local economic impact of $3.8 million.

See our Community Impact page for this year’s grant recipients and more information on our annual economic impact.

Are kids or pets allowed at events?

All events are 21 and older (no exceptions, even for infants in strollers/carriers). Valid IDs will be checked upon entrance of all events.

While we love animals, pets are not permitted at our events. Service animals are the only exception.

Where is the best place to stay during the festival?

There are several hotel + ticket packages available, and information on other downtown hotels can be found on the Plan Your euphoria page under “Accommodations”.

Where is the most up-to-date information about the festival?

The latest festival info can be found on our website, by signing up for our monthly newsletter at the bottom of this page, or by following us on social media.

What do I do if I have a food allergy or dietary restriction?

When buying tickets for seated Lunch & Learns and Guest Chef Dinners, please reach out directly to the host restaurant a few weeks in advance as instructed by the event-specific FAQs that you’ll receive via email. The chefs at these events will do their best to accommodate your special dietary needs, but we emphasize this is only a request.

All other events are not able to accommodate any special dietary needs or food allergies. We will try our best to offer gluten-free and vegan options at all of our events, but there is no guarantee, unfortunately.

Do you have a lost and found?

Yes. Please check at the entrance of each event. You may also call our office at 864-617-0231 the week after the event to inquire about any lost items.

What items are prohibited at events?



Camping chairs

Smoking and vaping

Outside Alcohol or Illegal Substances

Weapons of any kind, including firearms, knives, blunt objects, chemical weapons, etc.

Infants and Strollers

Outside Alcohol

Professional cameras (with the exception of those with euphoria Photography, Videography and Media Badges)


Where do I park?

You will receive an event specific FAQ email prior to the date with parking details. However, please do not drink and drive. We suggest using ride-share companies or a designated driver. You can also see our parking section, on the Plan Your euphoria page, for public parking garages if you do plan to drive.

What is your animal policy?

No animals are permitted on the event properties with the exception of a service, guide, or signal dog, or other animal individually trained to provide assistance to an individual with a disability.

Do you have a bag policy?

Yes! Any bags over 12×12″ will be checked at all Signature Events.


I previously purchased a ticket to an event that has been cancelled. What are my options for a refund?

If you purchased a ticket to an event before it was cancelled, you should have received an email from us with your options for a refund. If you did not receive this email, please email us at [email protected] and we’ll be happy to assist with your request.

What’s included in the ticket price for events?

All tickets are all-inclusive. All food, beverages, and entertainment are included in your ticket price.

If an event is showing that it is sold out, will more tickets go on sale at a later date?

With the current capacity restrictions, we have adjusted our head counts by at least 50%. If guidelines change, there is a possibility for more tickets to go on sale. For the most up-to-date information, sign up for our e-newsletter or follow us on social media. You may also email us at [email protected] to request to be added to the waitlist for a particular event. 

Do you offer a discounted ticket price for designated drivers?

Since all of our tickets are all-inclusive, we do not offer discounted tickets. However, we do have delicious mocktails offered at all of our signature events.

Are there assigned seats for events?

Most events have select, open seating with the exception of Guest Chef Dinners, Sunday Supper and Lunch & Learns.

What is the process for receiving tickets once they are ordered?

Each ticket holder will receive a confirmation email within 15 minutes after the order is placed, with your tickets attached.  If using the SquadUp app, you can save your tickets to Apple wallet or passbook.

Can you scan my ticket directly from my phone?

Yes! We can scan your ticket directly from your smartphone, alleviating the need to print your ticket. Please be sure to have your tickets pulled up on your email or by using the SquadUp app prior to checking in. If it is a daytime event, it is helpful to fully turn up the brightness on your phone.

How do I reprint my ticket?

You can reprint your ticket by clicking the link on your original confirmation email and following the instructions given.

Are tickets refundable?

Tickets are non-refundable and non-transferable between events. All events will take place rain or shine and event details are subject to change. See the statement below regarding COVID-19 and ticket refunds as it relates to the complete cancellation of the festival only. If you purchased tickets and would like to sell your tickets for any reason, you may visit our FaceBook Ticket Exchange page. However, please note, that there is no guarantee that you can sell your tickets. More detailed information about this process can be found on the FaceBook Ticket Exchange page.

Will events be impacted by COVID-19?

We are planning for every scenario, since this situation is constantly changing.

The safety of our guests and participants continues to be our number one priority. During all of our events, we will implement additional handwashing and hand-sanitizing stations and will also stress necessary precautions to all our food & beverage participants. We encourage guests, volunteers, and participants to not attend events if they are experiencing COVID-19 symptoms, which include a cough, high temperature and shortness of breath. Older adults and persons with severe underlying health conditions are asked to carefully weigh the decision of attending events with many attendees or to consult their physician. For more precautionary guidelines that we will be implementing, please visit the Accelerate SC website.

If the festival is forced to cancel any events directly related to COVID-19, attendees will be given the option to either be (a) refunded directly back to their form of payment, minus all ticket and processing fees, or (b) the full amount will be applied to a gift card to be used towards future events managed by euphoria.

What are my refund options if events do get canceled due to COVID-19?

If the festival is forced to cancel any events directly related to COVID-19, attendees will be given the option to either be (a) refunded directly back to their form of payment, minus all ticket and processing fees, or (b) the full amount will be applied to a gift card to be used towards future events managed by euphoria.

What are my refund options if I cannot attend the event due to COVID-19 issues or symptoms?

If you are unable to attend an event that you purchased tickets to due to COVID-19 related issues or symptoms, you will be given the option to either be (a) refunded directly back to your form of payment, minus all ticket and processing fees, or (b) the full amount will be applied to a gift card to be used towards future events managed by euphoria, valid through December 31, 2021.

If you wish to cancel due to COVID-19 related issues or symptoms less than 72 hours before an event, the full amount of  your purchase will be applied to a gift card to be used towards future events managed by euphoria, valid through December 31, 2021.

What happens if the event is canceled due to inclement weather?

The Festival accepts no responsibility, financial or otherwise, for event cancellation or interruption because of inclement weather or other acts beyond its control. Festival does not refund for cancellation due to inclement weather or other acts beyond its control. We encourage you to purchase the optional Ticket Guardian insurance if you are concerned about inclement weather cancellations.

Will an event sell out?

Tickets typically sell-out several weeks before the event, so buy early! If an event is sold out, you may visit euphoria’s Ticket Exchange on Facebook to check if any tickets are being sold from guests that are unable to attend.

Problems with processing your request?

Chat with SquadUp via the chat-box located in the bottom right-hand corner of this site.

Can you customize one of your hotel & ticket packages?

Possibly! Feel free to email us your desired package to [email protected] We will certainly try our best to accommodate your request if packages are still available.

Are tickets transferable?

Absolutely! If you purchased one of our general admission tickets or VIP packages, you may transfer the name on the tickets by signing into your account on We highly encourage you to transfer tickets if you will no longer be attending so that the correct person’s name is attached to that ticket.