Skip to main content

History & Mission

A Homegrown Festival

the history of euphoria

euphoria was founded in 2006 by platinum-selling singer/songwriter Edwin McCain and prominent Greenville restaurateur, Table 301’s Carl Sobocinski. Even before Greenville’s famed revitalization, the pair knew that our quaint city was something to be celebrated. McCain and Sobocinski wanted others to see this potential too—and out of this desire, euphoria was born.

Over the last 18 years, euphoria has grown from a passion project into a highly anticipated annual four-day festival for attendees from near and far. euphoria features exclusive tasting events, intimate musical experiences, cooking demonstrations and wine seminars, as well as multi-course dinners and live music concerts.

euphoria allows locals and visitors alike to gather in the heart of Greenville to enjoy the city’s vast entertainment options and celebrate and enjoy its thriving culinary and arts communities.

Our Mission

spreading the good word about our beloved city

Each year, euphoria shines a spotlight on this gem of a city we have the pleasure to call home. And as much as we love bringing newcomers here to get a taste of Greenville’s magic, we’re also committed to giving back to the community out of which our festival was built.

euphoria’s mission has four main objectives:

  • To promote tourism in Greenville, SC
  • To create a destination event for food, wine, and music lovers across the country
  • To highlight the  culinary and music arts community of Upstate South Carolina
  • To raise money to give back to the community

Making Moves

you’re welcome, Greenville

”I visited Greenville for the first time in 2013 while attending euphoria and knew this is where I wanted to further my career as a chef. Fast forward 6 years later and my restaurant, Jianna, in partnership with Table 301, just celebrated our 2nd anniversary. I’ve been an active member of euphoria's Culinary Council since moving to Greenville as I’ve seen first hand how they are fulfilling their mission of shining a spotlight on this area.

Michael KramerChef/Partner, Jianna

”Participating in euphoria really opened our eyes to the energy and thirst for innovation and growth of the food and beverage industry in Greenville and we are looking forward to being a part of that movement and community.

Aaron Siegel- Chief Operating Partner & Pitmaster, Home Team BBQComing to Greenville in 2020

19 years. 45+ Charities.

Helping Our Community Thrive By Funding Local Charities

euphoria is presented by 501(c)(3) nonprofit organization Local Boys Do Good (LBDG). Proceeds from our festival are distributed by LBDG through direct grants to local charitable organizations that focus on providing sustenance to those in need (food, hunger, and health), educating (through music, performing arts, or otherwise), or supporting children. We are also devoted to supporting the food & beverage industry with mental health support and emergency assistance when facing unanticipated crises.

LBDG has distributed more than $500,000 in grants to deserving charitable organizations. We’ve also helped to donate over 100,000 meals through a partnership with Connect for Good GVL.

LEARN MORE ABOUT OUR COMMUNITY IMPACT