euphoria returns to Greenville for its 19th year of food, wine, music, and making an impact in the Upstate, SC. With 65 events over four days, the highly-anticipated festival offers flavorful experiences for foodies eager to get their fill of culinary delights.
euphoria’s offerings range from classrooms, lunch & learns, and wine seminars to signature events, musical performances, and guest chef dinners, with appearances from Emeril Lagasse, Curtis Duffy, and several other highly acclaimed chefs and beverage professionals.
Morgan Allen, Executive Director of euphoria, says she’s excited to provide more learning opportunities for guests this year. “In addition to our signature events, we’re known for hosting intimate events, classrooms, and lunches with an educational component. That’s one of the things that sets us apart from other festivals, and we are proud to expand those offerings.”
euphoria2024 will feature unique chef collaborations and more diversity in cuisine than ever before. James Beard nominee Dayna Lee of Comal 864 will host a Filipino/Mexican fusion dinner with JBF Emerging Chef finalist Nikko Cagalanan of Kultura in Charleston. Chef Michael Kramer will host an Italian-inspired wine dinner at Jianna with longtime friend Jacques Larson of The Obstinate Daughter. Chef Addison Stone from The City Club will team up with Edgar Santiago of Hall’s Chophouse for an Asian-infused dinner with a steakhouse twist, and Chef Shawn Kelly will host a NOLA-themed dinner at Fork and Plough with Sue Zemanick of Zasu in New Orleans.
Aged to Perfection, euphoria’s signature Thursday night kick-off event, will feature a phenomenal group of chefs serving up global flavors and eclectic bites, accompanied by signature cocktails and live, 80s-inspired music from Neon Arcadia. Other signature events include Party in the Park, the not-to-be-missed Friday night dance party event with live music from Steel Toe Stiletto, and Feast by the Field, where guests will spend Saturday and Sunday afternoon at Fluor Field sampling dishes and drinks from talented chefs and mixologists.
Feast by the Field will include special programming to celebrate 10 years of
Discover South Carolina’s Chef Ambassadors program. Chefs from across the state, who embody the best of South Carolina’s food scene and distinguish themselves as culinary leaders, are chosen to participate each year.
The 2024 SC Chef Ambassadors will also team up for an unforgettable meal at Sunday Supper, the festival finale, featuring South Carolina-grown products paired with specialty-crafted cocktails, beer, and wine.
euphoria’s mission is to shine a spotlight on Greenville’s thriving culinary arts scene, while also making a substantial positive impact in the community. In 2024, euphoria will fund projects for 8 nonprofit organizations, totaling more than $100K, the largest single-year donation in the festival’s history.
“As euphoria grows, so does our economic impact, and the amount we are able to give back to our community,” says Allen. “We are incredibly grateful for our Producers Circle members, our Philanthropic Patrons, and all of the sponsors, partners, ticketholders, participants, and volunteers who make this festival possible. Without their generosity, we couldn’t do what we do or have the impact that we have. Breaking the $100,000 donation mark is huge for us, and we hope to increase that number again next year.”
2024 grant recipients include Greenville Symphony, Walt’s Waltz, A Child’s Haven, Mill Village Farms, Southern Smoke Foundation, Upstate Warrior Solution, Feed and Seed, and Giving Kitchen.
“In addition to donating our largest amount to date, we were intentional about choosing organizations that provide financial and mental health resources for the food & beverage industry,” says Allen. “Hospitality workers are the heart of euphoria, and it’s important for us to take care of our own.”
euphoria presented by Lexus takes place September 19-22, 2024, in Greenville, SC.
To learn more about the nonprofit food, wine and music festival, see the full schedule, and purchase tickets, visit euphoriagreenville.com.