Greenville’s Euphoria food and music festival is set for its 12th year in the historic South Carolina town from September 21-24, 2017. Established by recording artist Edwin McCain and restaurateur Carl Sobocinski, the four-day extravaganza combines food, music and culinary classes for a city-wide Nirvana. Price points vary from a single event ticket to a super VIP pass that allows entrance to every single Euphoria event.