“This year will look and feel very different than we originally planned,” Allen said. “The good news is, the festival will go on, it will just be in a very limited capacity. We are a community event, and our community needs us now more than ever. We are planning for every scenario, since the guidance surrounding COVID-19 is constantly changing. Euphoria has a huge economic impact in Greenville, and a lot of our food and beverage partners are suffering right now. We are determined to find a way to continue hosting our events safely, so we can keep our mission alive.”
Since euphoria was founded by Carl Sobocinski and Edwin McCain in 2006, proceeds from the festival have funded projects for more than 40 local charities, including the South Carolina School for the Deaf & the Blind, the Greenville Tech Foundation and Legacy Early College.