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To allow for social distancing during the COVID-19 pandemiceuphoria presented by Lexus will hold a scaled-back version of its food, wine and music festival on Sept. 17-20.“The health and safety of our guests and participants is our No. 1 priority,” said euphoria executive director Morgan Allen. “So we will be bringing people together to eat, sip, listen and learn in smaller groups this year. This allows us to provide an authentic euphoria experience while still following, and even exceeding, all protocols and procedures recommended by the CDC, AccelerateSC and the city of Greenville.”The festival will host smaller gatherings including classroom topics such as beer and wine, guacamole and a chef’s table. In addition, local restaurants including Stella’s Southern Brasserie, Oak Hill Cafe, Restaurant 17, Topsoil Kitchen & Market, Avenue, Jianna, Soby’s and the Loft at Soby’s will host guest chefs for seated, multicourse lunches and dinners. Several local restaurants and establishments may also host fringe events.While euphoria will have many changes this year to reduce crowd sizes from its usual 500-1,200 people, it will still close with its Sunday Supper, which features the South Carolina chef ambassadors crafting a meal made with South Carolina-grown products.

Photos: euphoria 2019 kick-off 

“This year will look and feel very different than we originally planned,” Allen said. “The good news is, the festival will go on, it will just be in a very limited capacity. We are a community event, and our community needs us now more than ever. We are planning for every scenario, since the guidance surrounding COVID-19 is constantly changing. Euphoria has a huge economic impact in Greenville, and a lot of our food and beverage partners are suffering right now. We are determined to find a way to continue hosting our events safely, so we can keep our mission alive.”

Since euphoria was founded by Carl Sobocinski and Edwin McCain in 2006, proceeds from the festival have funded projects for more than 40 local charities, including the South Carolina School for the Deaf & the Blind, the Greenville Tech Foundation and Legacy Early College.


Greenville Journal