euphoria, the Upstate’s premier food, wine and music festival, is proud to announce Lexus of Greenville as the title sponsor for 2018. This is an expansion of the organization’s partnership with Lexus, as they have been the official vehicle of the festival since 2015.
“We are truly honored to have the international brand of Lexus as presenting sponsor of euphoria Greenville,” said Jack Bacot, Vice Chair of the euphoria Board of Directors. “Their trust in euphoria and the Greenville market is a compliment to the people who founded and built this event into one of the leading food, wine and music festivals in the Southeast. This is truly a partnership of good taste.”
Now in their 13th year, euphoria presented by Lexus will take place September 20-23, 2018. The weekend will consist of over twenty-five unique events including live musical performances, cooking demonstrations, wine seminars, multi-course dinners, as well as curated tasting events. The festival hosts regional and nationally-acclaimed chefs, beverage professionals, and musicians at various venues across the Upstate.
“euphoria seeks to present a first-class event which raises funds for charities, while also enhancing the reputation of Greenville as a premier culinary and tourism destination,” said Morgan Allen, euphoria’s Event Director of Food & Beverage.
“Having the support of such a prestigious brand, such as Lexus, reinforces our ability to be known as a destination event that attracts guests from around the country. This partnership also enhances the high caliber of our events and will help to build multiple facets of our festival as we look to cultivate our national reputation,” Allen added.